![]() We will review these building blocks in detail. What could be similar between a furniture retailer, a vacuum-cleaner manufacturer, and an online travel agency? When you look closely, however, you will notice that all of them have a strong market presence, and their marketing can be broken down into a list of specific activities. To the untrained eye, the marketing of unrelated companies, such as Ikea, Dyson, and Expedia, bears no resemblance.
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